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SPLEAK MEDIA NETWORK
2007-2008 ✦ website, widgets, branding
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WEBSITES
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WIDGETS
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LOGOS
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VIRTUAL SPOKESMODEL
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From spring 2007 until the recession-induced
closure of the company in late 2008, I was the graphic designer at Spleak
Media Network in San Francisco.
I handled all art & graphics needs for the company, ranging from the look
and UI of the websites & widgets, the branding & logos,
IM integration, business cards, the mascot / virtual spokesmodel, and
other things. I also conceived of and launched the "GameSpleak" and "VoteSpleak"
sub-brands, taking on a bit of an informal project manager role for a bit
there. Since the iPhone came out during this time, I designed a mockup for
an iOS app and was trying to get interest in that going, but the recession
hit and the company soon closed. I'd share some of that here, except that
data is sadly lost.
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WEBSITES |
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WIDGETS
Spleak had a widget (remember those?) for each brand that would feed user-created, superuser-created, and sponsored content to viewers online. I designed the aesthetics and user-interface of it. The top six widgets you see are the widgets that were up and running until Spleak closed down. I apologize for the low jpeg quality of some of these screenshots, but this was salvaged from a Powerpoint presentation. (the originals died in a corrupted hard drive).
The bottom widget image (VoteSpleak), was my design for the future (prettier) aesthetics and functionality of the widget. It was to have smoother controls and eventually incorporate a video player. Since Spleak folded, this never saw the light of day.
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LOGOS
The main Spleak logo, and variations of it.
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VIRTUAL SPOKESMODEL
2007, 2008 ✦ ink, CG
This was the mascot / virtual spokesmodel I designed for Spleak, both in her
CelebSpleak (red) and SportSpleak (green) incarnations. There was an existing character, designed before the company was restarted (click
here if you're curious how she looked), but as part of my task to totally revamp the design language for the brand, I opted to update the Spleak girl as well, going with a youthful anime-inspired look.
By the time the fall 2008 website redesign came about, the Spleak girl
was mostly phased out. The company folded a couple months later.
Coincidence? I think not!
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Prototype designs for the spring 2008 Spleak sites
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BONUS CONTENT G
1: Spleak girl design, before style edits ✦ 2,3: the original b&w ink linework

Here, you'll see some early versions of the
redesigned Spleak girl, before my boss told me to give her a tan and make her more "sexy".
(Funny, since our audience was mostly teen & tween girls) |
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Site contents and design © Evan Hayden |
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